Meet Dr. Alicia Morrison, MD, FAAP
Board-Certified Pediatrician & Founder of Rise & Shine Pediatrics
Dr. Alicia Morrison is a board-certified general pediatrician and the founder of Rise & Shine Pediatrics — a direct primary care practice in Boca Raton built on the belief that every child deserves a doctor who actually has time for them.
Born and raised in South Florida, Dr. Morrison has deep roots in the community she serves. Her warmth, humor, and exceptional bedside manner put families at ease from the very first visit — and her commitment to knowing each patient personally is what sets her apart from a traditional pediatric practice.
A Different Kind of Pediatric Practice
After years of training and practicing in traditional healthcare settings, Dr. Morrison founded Rise & Shine Pediatrics with a clear purpose: to give families in Boca Raton access to a pediatrician who is unhurried, accessible, and genuinely invested in their child's long-term health.
As a direct primary care practice, Rise & Shine operates on a membership model — which means no rushed appointments, no crowded waiting rooms, and a doctor who knows your child by name.
Professional Memberships & Recognition
Dr. Morrison is an active member of the American Academy of Pediatrics (AAP) and the American Medical Association (AMA). She was recognized as a 2024 Florida Top Doctor by Florida Top Docs, an honor based on peer nominations among medical professionals statewide.
She is committed to ongoing education and stays current with the latest developments in pediatric medicine through her professional affiliations and continuing education.
Dr. Alicia Morrison in the Media
Dr. Morrison has been featured in local media for her work bringing the Direct Primary Care model to South Florida families.
VoyageMIA — January 2025
Dr. Morrison was featured in VoyageMIA, a Miami-based publication spotlighting inspiring local business owners and entrepreneurs. She shared the story behind the name Rise & Shine, the challenges of launching an independent practice, and her vision for a pediatric care model that puts families first.
Local Living Podcast — September 2024
Dr. Morrison joined host David Conway on Local Living, a community podcast serving Palm Beach to Parkland, to discuss how Rise & Shine Pediatrics is changing the way pediatric care works in Boca Raton. She talked about her path from traditional group practice to founding her own DPC practice, and why direct access to your child's physician matters.
Beyond the Office
In her spare time, Dr. Morrison enjoys staying active, traveling, cooking, attending church, and spending time with her family and friends. She also enjoys taking part in medical mission trips.
She is very excited and looks forward to becoming a part of your family’s care and having the opportunity to positively impact the lives of each of her patients.
Ready to Meet Dr. Morrison?
The best way to find out if Rise & Shine Pediatrics is the right fit for your family is to schedule a meet and greet. It's a no-pressure conversation — just a chance to ask questions, see the office, and get a feel for what membership looks like for your child.