About Rise & Shine Pediatrics

Rise & Shine Pediatrics is a direct primary care pediatric practice in Boca Raton, Florida — built for families who want more than a rushed 10-minute appointment and a doctor they barely know.

Founded by Dr. Alicia Morrison, MD, FAAP, Rise & Shine operates on a membership model that puts the focus back where it belongs: on your child.

A Practice Built on Access and Trust

At Rise & Shine, members get direct access to Dr. Morrison by text or video through the Spruce Health app, appointments are often available the same day or next day, and a physician who actually knows your child's history. No phone trees, no rotating providers, no surprises on your bill.

Everything from well visits and sick visits to physicals, minor procedures, and lab work is included in your membership fee.

Meet Dr. Morrison

Dr. Alicia Morrison is a board-certified general pediatrician born and raised in South Florida. She completed her medical training at the Charles E. Schmidt College of Medicine at Florida Atlantic University and her pediatric residency at the University of Miami / Jackson Memorial Hospital.

She was recognized as a 2024 Florida Top Doctor and is an active member of the American Academy of Pediatrics and the American Medical Association.

Her warmth, humor, and genuine investment in her patients are what families notice first — and what keep them coming back.

“Light comes from within.”

Serving Families in Boca Raton and South Florida

Rise & Shine Pediatrics sees patients from newborn through age 21 at our office in Boca Raton, FL. Membership is open to new families — schedule a meet and greet to learn more.